Not-for-profit sector influence consultancy Social Ventures Australia (SVA) has undergone a model refresh after greater than 20 years in enterprise, and is now on the hunt for a brand new chief govt.
After the previous six years within the prime position and altogether near a decade and a half at SVA, present CEO and former Bain & Firm marketing consultant Suzie Riddell will depart later this yr. The seek for her substitute is at the moment underway.
The announcement follows SVA’s latest refresh of its visible id, developed with the help of branding design company Principals and overlaying the agency’s emblem, web site and tone-of-voice to raised replicate its place available in the market.
Established in 2002, SVA focuses on supporting non-profit organisations working to remove social drawback and ship higher outcomes in areas similar to early childhood growth, training, employment, well being & incapacity, housing, justice, and First Nations reconciliation by advisory and techniques design, innovation, influence investing, and coverage & advocacy work.
Nevertheless, the agency says its branding required a face-lift to raised replicate the power and influence of the organisation it has now change into following a two-decade journey, and Principals – recent from an award-winning rebranding task for Pitcher Companions – was known as into help. The intention was to seize SVA’s core focus and mission assertion; ‘Main the cost in opposition to too exhausting’.
The top consequence, knowledgeable by analysis with shoppers and stakeholders, was a transfer in the direction of a recent blue and white palette with ‘related’ lettering, together with an added ‘innovators for good’ tagline, which within the phrases of Principals technique director Moensie Rossier provides heat and compassion by its brighter and extra distinctive design, displaying that SVA is a trusted associate.
“By working along with a variety of companions, we can assist remedy among the most difficult social points,” Riddell acknowledged. “We needed to articulate this course of and have the model higher replicate these abilities and achievements. The evolution of the model embodies the essence of who we’re immediately and positions us to help our mission as we proceed to evolve.”
Rob Koczkar and Suzie Riddell
Suzie Riddell
But, the social influence consultancy’s future evolution might be guided with out Riddell on the helm, as she transitions out of the CEO position towards the top of the yr after first becoming a member of the agency as a senior marketing consultant from Bain & Firm again in 2011. Previous to being appointed CEO in late 2018, she additionally served as chief technique officer and govt director of technique & tasks and of training.
Talking on her departure, SVA chair Rob Koczkar, the managing director of Adamantem Capital who additionally began out at Bain, mentioned; “Due to Suzie’s imaginative and prescient and management, and concentrate on harnessing the ability of innovation, SVA is a crucial contributor to social influence in Australia immediately. We’re grateful for the dedication she has proven and the place of energy she leaves us in.”
Riddell and Koczkar aren’t SVA’s solely connections to Bain, with Sydney-based veteran advisory associate Chris Harrop additionally serving as a board-mate, i n addition to his director duties at Tennis Australia. In the meantime, govt search and coaching consultancy Folks for Function has been engaged by SVA to search out Riddell’s substitute, together with a brand new lead director out of Darwin.