Massive 4 skilled companies agency Deloitte has signed a multi-year partnership settlement with Tennis Australia for its progressive nationwide mixed-gender workforce competitors the United Cup.
As official enterprise and expertise transformation consulting associate, Deloitte will help a wide range of digital tasks to reinforce the expertise for followers and stakeholders, with the inexperienced dot to function prominently throughout on-court signage.
Launched in 2022, this yr’s occasion will happen between Sydney and Perth from the twenty seventh of December, with Germany trying to defend final yr’s title and stars resembling Stefanos Tsitsipas and Coco Gauff already confirmed to be competing.
“We stay up for supporting the Tennis Australia workforce as they create a stronger future for gamers and followers, aligning on our shared ambition of guaranteeing a sustainable future for sport,” stated Sandra Sweeney, head of Deloitte’s native sports activities apply. “This additional emphasises our dedication to work with sporting organisations domestically and globally, to ship world-class transformation.”
A non secular successor to the Hopman Cup, the United Cup is the primary mixed-gender consultant event to award each ATP and WTA rankings factors, and can this yr see mixed groups of as much as three women and men from eighteen nations compete for over $10 million in prize cash. 5 of the world’s high 10 ladies and 9 of the highest 20 males featured in final yr’s occasion.
“It’s thrilling to have a associate like Deloitte on board with the United Cup, a spotlight on the worldwide tennis calendar,” acknowledged TA’s chief business officer Cedric Cornelis, an alum of Bain & Firm in Europe. “The partnership additionally permits us to construct on our world-class capabilities and proceed to optimise our day-to-day enterprise processes throughout the ever-changing sporting panorama.”
International highlight
Deloitte is just not unfamiliar with the worldwide sporting stage, together with its greatest of all, with the agency having served as a top-tier strategic associate of the Worldwide Olympics Committee since 2022. Extra just lately, Deloitte prolonged its decade-long cope with the Olympics to incorporate expertise integration, whereas additionally signing up as a digital transformation associate of Paralympics Australia.
“Sport is such an essential a part of our Australian tradition, and we’re excited to showcase how Deloitte can assist Australian sporting organisations achieve success,” acknowledged Deloitte’s expertise & media trade consulting lead Jason Begin. “We’ll carry the perfect of our Australian and world expertise to help Tennis Australia in delivering world class capabilities and experiences.”
Tennis Australia – which has been on the forefront of the game’s innovation and has a detailed relationship with the consulting trade each internally and as advisors – has additionally had a profitable relationship lately with one other world integrator, Infosys, which has been serving as a associate of the Australian Open and likewise delivering recent improvements to reinforce the grand slam.
