Matt Michael and Bronwyn van der Merwe
Bronwyn van der Merwe has been appointed to take the helm of Accenture Music’s ANZ follow, changing The Monkeys co-founder Mark Inexperienced, with the company to come back beneath the Droga5 model per early December. Matt Michael will then assume the place of CEO of Droga5 in Australia and New Zealand.
Considered one of Australia’s most storied artistic businesses, The Monkeys bought to Accenture in 2017 as a part of the tech consulting powerhouse’s aggressive push into the media area, and can now be rebadged beneath the Droga5 banner from December.
As a part of that transfer, Mark Inexperienced has taken on the worldwide CEO function of Droga5, acquired by Accenture in 2019, with Australian founder David Droga later being promoted to CEO of Accenture Music.
The newest shuffle sees Bronwyn van der Merwe – who solely returned to the agency final 12 months as buyer features lead after earlier departing for Tradition Amp – tackle Inexperienced’s earlier function as head of Accenture Music in Australia and New Zealand, whereas the Monkeys Sydney-based managing director Matt Michael turns into CEO of Droga5’s regional operations as soon as the rebrand takes impact.
“Bronwyn’s built-in experience and perspective, coupled together with her deep dedication to each our individuals and purchasers, makes her the best chief for this subsequent chapter,” acknowledged Droga. “On the similar time, Matt has a historical past of management and excellence, and is uniquely poised to steer Droga5 and form a neighborhood perspective that may undoubtedly have a world influence on the company and its purchasers.”
Bronwyn van der Merwe
A greater than two-decade trade veteran, van der Merwe first got here to Accenture through its buy of worldwide digital advertising agency Fjord, which she established and led in Australia after which APAC after earlier working in senior UX roles on the BBC. Beforehand Accenture Music’s APAC design lead earlier than her one-year break, she has most just lately overseen the agency’s service follow.
“I really feel extremely honoured to have the chance to steer Accenture Music’s subsequent chapter,” van der Merwe mentioned of her new problem. “We have now unbelievable expertise and capabilities in Music, together with our current acquisitions of Fiftyfive5 and The Lumery in Sydney and Melbourne. The launch of Droga5 on this market will additional strengthen our potential to ship purpose-led progress for our purchasers.”
In a touching response, Inexperienced mentioned van der Merwe was a part of the explanation he was satisfied to promote to Accenture within the first place; “Seeing what Bronwyn helped create with Fjord in Australia was a superb perception into the potential of creativity, consulting and expertise. Bronwyn will lead Accenture Music into a brand new period and the workforce in Australia and New Zealand are in good arms.”
Matt Michael
Michael has in the meantime been with The Monkeys since 2011, with greater than a decade beforehand spent at IBM, together with because the tech big’s model technique & media supervisor for progress markets. Throughout his time on the company, he has labored carefully with high-profile purchasers corresponding to Telstra, Qantas, and the NMRA, and also will proceed to supervise Music’s regional advertising follow.
“I stay up for constructing on all the things we now have achieved over the previous 18 years with The Monkeys to take the enterprise to new heights beneath the Droga5 moniker,” Michael acknowledged. “It’s an thrilling time for Music and I stay up for working with Bron to proceed taking our full-service suite of companies and convey the provocative pondering and creativity of our excellent workforce to our purchasers.”
