In a bid to extend its native presence, international sports activities consultancy Octagon has appointed 2023 ladies’s soccer world cup advertising lead Kim Anderson as its new Australia managing director.
Headquartered within the US as a part of the Interpublic secure, Octagon has a major presence within the worldwide sports activities & leisure house, significantly in its North American heartland, however competes regionally with the likes of Bastion.
In an effort to develop its Australian profile, the agency has now employed Anderson as its new nation managing director, following her latest stint heading up advertising for the 2023 FIFA Ladies’s World Cup hosted in Australia and New Zealand.
“Kim’s experience and track-record of main industry-defining campaigns make her the perfect chief for this thrilling chapter in Octagon’s journey,” said APAC managing director Joanne Warnes. “Because the eyes of the sporting world flip to Australia, her management will assist our purchasers navigate the intersection of sport, tradition, and fandom, creating campaigns that resonate deeply with audiences.”
Anderson brings two and half a long time of expertise within the advertising and advisory sport, together with early-career sports activities promotion roles with the SCG and Sydney FC, a stint as head of promoting for client advocate Alternative journal, being a co-founder of TEDxSydney Influence, and serving as international advertising director for strategic design firm Good Design out of New York.
Having established her personal advisory in 2014, Anderson’s prolonged profession led to her earlier two-year appointment as head of promoting for the extremely profitable 2023 FIFA Ladies’s World Cup, which attracted a report viewing viewers someplace within the realm of two billion TV spectators throughout its 30 days of competitors and offered virtually two million reside tickets.
“2024 was wonderful for me, a interval of renewal after the extraordinary calls for of delivering a transformative occasion the dimensions of the FIFA Ladies’s World Cup,” Anderson mentioned. “As 2025 kicks off, I couldn’t be extra excited to have landed with the gifted crew at Octagon and our wonderful clientele. It’s an honour to guide the crew into our subsequent section of development and evolution.”
In her new position primarily based out of Sydney, Anderson will oversee Octagon’s native “imaginative and prescient, operations, and output” within the build-up to the Brisbane Video games in 2032, having additionally beforehand labored as a venue companies supervisor for the Sydney Olympics organising committee in 2000. The subsequent native instalment, headed by former Deloitte CEO Cindy Hook, is projected to probably add $17 billion to the native economic system.
Anderson concluded; “Octagon has a worldwide fame for crafting campaigns that go away an indelible mark, and I’ve seen first-hand the extraordinary work the crew delivers in pushing the boundaries of how manufacturers and organisations interact with sport & leisure. With Australia’s distinctive place on the worldwide stage over the subsequent decade, Octagon is primed to paved the way.”
