‘We’re breaking down the obstacles to AR content material creation, enabling anybody, wherever, to provide immersive experiences,’ Imvizar’s founder mentioned.
Dublin-based Imvizar has raised €1.5m to launch Lureo, a instrument that permits customers to create their very own augmented realities (AR) with none code or design expertise.
The funding was led by enterprise capital agency Delta Companions and supported by former head of Meta Eire Gareth Lambe, founding father of Pigsback Michael Dywer, former CTO of Ooredoo Nigel Byrne and Enterprise Eire.
The beginning-up plans to make use of the funds to additional develop its merchandise and to broaden operations into the US.
Based by Michael Guerin and Adele Keane in 2021, the corporate has designed its AR creation instrument for a various vary of creators, from filmmakers and educators to entrepreneurs and model strategists, to carry their tales to life in augmented actuality.
“Our mission is to make spatial storytelling as mainstream and accessible as doable,” mentioned Guerin. “With Lureo, we’re breaking down the obstacles to AR content material creation, enabling anybody, wherever, to provide immersive experiences.”
Imvizar creates location-specific AR experiences for its purchasers. Not too long ago, the corporate created an AR expertise for widespread trails alongside Sydney’s Maroubra and Coogee coasts, enabling guests to be taught and discover independently.
Equally, guests of Spike Island in Cork may also view an AR digital path created to showcase historic occasions in an immersive method.
Guerin informed Siliconrepublic.com earlier this 12 months that the corporate’s mission is to “deepen connections between folks and locations”.
“Whether or not it’s a bustling vacationer spot, a serene public park or a buzzing tech workplace, we purpose to make each go to unforgettable by means of immersive storytelling.”
Imvizar hosts greater than 80 AR experiences throughout eight nations for purchasers together with Salesforce, Grant Thornton and North Carolina State College.
The corporate raised €800,000 in seed funding early final 12 months in an oversubscribed funding spherical.
Don’t miss out on the information it is advisable succeed. Join the Each day Temporary, Silicon Republic’s digest of need-to-know sci-tech information.
