The most recent version of the annual shopper survey by OC&C Technique Consultants has revealed Nike to be Australia’s favorite retailer, with the American sports activities big edging out plenty of Aussie icons.
Launched domestically in 2021 after working abroad for nearly 15 years, the Retail Proposition Index as compiled by OC&C Technique Consultants examines shopper perceptions and behaviours and the components behind shifting tendencies.
Now into its fourth version, this 12 months’s survey canvassed greater than 5,000 Australian consumers for his or her opinions on 92 main retailers, with Nike proving the most well-liked forward of weekend establishments Bunnings and Dan Murphy’s.
To compile the rankings, OC&C Technique Consultants asks respondents to charge retailers on their current procuring experiences and rating key parts comparable to value, vary, and repair, in addition to present their normal sentiments in areas comparable to price of dwelling, sustainability, and use of AI.
Because the survey’s inception in 2010, OC&C Technique Consultants has analysed in extra of 60 million rankings worldwide.
In keeping with the outcomes, one development particularly stood out on this 12 months’s survey; the component of belief. With the cost-of-living disaster biting more durable right here than overseas – the variety of native consumers who report having much less discretionary revenue than a 12 months in the past was 15 % larger than the worldwide common – Australian customers are making their purchases with firms they really feel they’ll belief.
This was demonstrated with bodily retailers gaining an edge over low cost online-only rivals, comparable to with Huge W rating in third within the belief sub-category as in comparison with Temu in 92nd and final. With a tilt towards extra acquainted manufacturers, Consumers can also be privileging what they understand to be larger high quality merchandise for his or her longer-term purchases, with Adidas likewise coming into this 12 months’s prime ten.
Notably, the pair of worldwide sports activities & attire retailers pushed out two cosmetics suppliers – Mecca and Sephora, together with Uniqlo – whereas the rest of the highest ten was moderately static with a continued favouring of home retailers with a variety and footprint and usually decrease price-point. Right here, Chemist Warehouse and JB Hello-Fi rounded out the highest 5, with Officeworks in sixth.
Costco additionally held its place within the prime ten, demonstrating belief as a major issue above uncritical loyalty for native organisations, with shopper sentiment in the direction of Woolworths and Coles having plummeted over the previous three years. The duopoly has now dropped from the highest spots within the grocery class to falling behind not simply Costco however different challengers comparable to Aldi and IGA.
“An implication of the dramatic fall suffered by each is that the door is extensive open for international gamers to proceed to make inroads,” acknowledged OC&C’s Australian managing accomplice Jeremy Barker. “Additionally of concern is that customers see little or no differentiation between the 2 majors on any dimension, which means that they’re primarily competing with one another on comfort and placement.”
