The Woodpecker Premium Beer vary contains two standout variants: Woodpecker Glide, a premium gentle beer, and Woodpecker Crest, a robust, daring beer—catering to the varied tastes of Karnataka’s beer fanatics.
Crafted with imported two-row barley & Indian malts and hops sourced from the Rainier area of Germany, the beer stands out as India’s first to include a mix of two malts, setting a brand new benchmark as India’s first cross-malt beer. Woodpecker beer undergoes a brewing strategy of 30 days, with just one batch brewed per thirty days to make sure unmatched consistency and taste. The corporate says that Woodpecker Glide stands out as a 100% pure brew, free from adjuncts like rice and sugar, embodying purity and style.
The twist cap design eliminates the necessity for a bottle opener and providing a hassle-free consuming expertise. With vibrant yellow caps for Glide and glossy black caps for Crest, every bottle is distinctly marked with a “Twist to Open” instruction, making certain simplicity with fashion.
“We’re proud to introduce India’s first-ever twist cap beer, Woodpecker, to the Karnataka market,” mentioned JK Arora, Chairman and MD of SOM Distilleries and Breweries Restricted in an announcement. “This innovation underscores our dedication to high quality and innovation, and we’re thrilled to set a brand new benchmark in high quality and comfort for beer lovers with out compromising on the wealthy, clean taste they anticipate from us.”
Accessible in 650ml,330ml bottles, and 500ml cans, every unit boasts a glossy design with a textured floor, elevating the general consuming expertise. “We’ve already been making waves in Karnataka with our varied product portfolio over the previous three years, and we’re the fastest-growing beer model within the state” addedArora. “Now, with Glide and Crest, we’re taking our presence to the subsequent stage. The introduction of the twist cap is a superb revolution in beer consuming, providing a brand new and easy option to take pleasure in it. We hope the purchasers will like our innovation and our market share will additional rise”COO Diwakaran Suryanarayana additionally mentioned, “The launch of Woodpecker Glide and Crest isn’t just the growth of our portfolio however an innovation that strengthens our legacy in brewing. This isn’t simply one other beer—it’s an expertise rooted in our experience and craftsmanship.” We had designed a singular advertising marketing campaign which is round “Make Area” in shoppers life.
