HappyStack is designed to establish progress alternatives in a model’s present set-up and to ‘join them with software program suppliers that may drive execution’ .
One of many co-founders of tech unicorn Wayflyer in the present day (12 December) has launched HappyStack, a brand new platform which additionally specialises in e-commerce.
The Dublin-based start-up, which can centre round an e-commerce intelligence options programme, is headed by former Wayflyer chief monetary officer Jack Pierse, Joe Bollard and Jamie Khan.
The trio at the moment lead a staff of 12 workers however intend to increase the variety of roles inside HappyStack as much as 20 inside the subsequent three months.
In response to the trio, HappyStack is designed to establish progress alternatives inside a model’s present set-up and to “join them with software program suppliers that may drive execution”.
Elaborating on what the corporate’s platform can do for its clients, Khan asserted that HappyStack desires to allow each model “to do extra, with much less”.
“By analysing your progress, expertise and advertising efficiency, whereas additionally benchmarking you in opposition to your opponents, we will uncover strategic alternatives,” he stated.
Khan additional claimed that the platform additionally evaluates the efficiency of main software program corporations within the business, thus enabling the HappyStack staff to make data-backed suggestions for merchandise.
At current, the corporate counts manufacturers comparable to True Traditional, Spacegoods and Cuts amongst these utilizing its platform.
Inspiration from hypothesis
HappyStack’s founders revealed that they have been notably impressed by an announcement from OpenAI’s Sam Altman.
Throughout an interview again in January, Altman speculated concerning the world’s first one-person unicorn enabled by advances in synthetic intelligence (AI). The trio stated that they imagine this imaginative and prescient may very well be realised in e-commerce.
Pierse defined: “It’s not unusual for direct-to-consumer manufacturers to scale to 9-figures in income with only some hires. We labored with a lot of them at Wayflyer.
“Ten years in the past, they sometimes relied on 10 software program instruments and had about 20 workers. At the moment, that has shifted in the direction of 30 software program instruments and simply 5 employees.
“We’re large believers that with a robust product, the appropriate technique and an optimum tech stack, we’ll see a single founder scale their model to a $1bn valuation within the coming years, and we need to play a key position in making that occur.”
Pierce additionally expressed his view that selecting software program continues to be “largely opinion-based”, however maintained that this shouldn’t be the case.
“E-commerce founders usually obtain over 25 gross sales emails each day, most of which come from software program reps promising large outcomes however missing an understanding of the model’s particular wants,” he stated. “This results in fixed software program churn, wasted sources and investments in initiatives that don’t transfer the dial, to not point out the price of missed alternatives.”
Pierce’s former firm, Wayflyer, was just lately classed as Eire’s fastest-growing tech firm at this 12 months’s Deloitte Know-how Quick 50 Awards. The Award ranks the nation’s 50 quickest rising tech corporations based mostly on their income progress over a four-year interval.
And in September, it was included as one in every of 4 Irish start-ups (Fenergo, Teamwork, Tines and Wayflyer) which have been listed on France Digitale’s Main European Tech Scale-ups map for 2024.
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