Whakaata Māori Completes Strategic Realignment Guided By Tātai Whetū Principles

Whakaata Māori has accomplished the Wai Whakaata
Realignment course of, a big milestone in making certain
long-term sustainability and relevance in a quickly evolving
media atmosphere.

“The realignment, guided by our
Tātai Whetū ideas, is a testomony to our unwavering
dedication to innovation and connection. These choices
enable Whakaata Māori to proceed main with te reo Māori
and tikanga Māori on the coronary heart of every little thing we do,
making certain their relevance and vitality in a altering
world,” says Kaihautū (Chief Government) Shane
Taurima.

“We prolong our deepest gratitude to all
kaihoe (workers) who’ve contributed to this journey. To
those that are leaving, your mahi has been invaluable in
shaping Whakaata Māori and its kaupapa. To these staying,
your dedication will carry us ahead as we navigate this
new chapter collectively.”

“As we glance forward, our
dedication stays firmly with our audiences and
communities. Guided by our kaupapa we are going to proceed to
ship significant and impactful content material, celebrating te reo
Māori and tikanga Māori in ways in which resonate deeply with
these we serve,” says Shane Taurima.

Core
Ideas Driving the Realignment:

• Digital
  Enablement: Increasing attain and accessibility via trendy
  platforms.
• Versatile Working Fashions: Adapting to
  the dynamic wants of the media panorama.
• Viewers
  Engagement: Deepening connections with numerous
  audiences.
• Useful resource Optimisation: Directing efforts
  to areas of best affect.
• Profession Improvement:
  Nurturing and rising expertise throughout the
  organisation.
• Consequence-Pushed Content material: Delivering
  storytelling that’s significant and
  impactful.
• Partnership Cultivation: Strengthening
  collaborations to assist te reo me ngā tikanga
  Māori.

Key Selections
Introduced:

1. Discount in Roles:
   Roles have been redefined to align with, and ship extra
   successfully on our technique, making certain Whakaata Māori
   continues to ship its cultural and academic mission.
   This resulted in a web discount of 27
   roles.
2. Transition of Te Reo Channel to
   On-line: From March 2025, the Te Reo channel will
   transition to an online-only platform. This shift displays
   Whakaata Māori’s dedication to assembly audiences the place
   they’re, embracing the rising demand for on-demand and
   digital content material, and making certain te reo Māori stays
   accessible and celebrated on trendy platforms. Te Reo
   channel will proceed to be out there by way of the Māori + app
   or at www.maoriplus.co.nz.
3. Elevated
   Concentrate on Digital Information: Whakaata Māori will absolutely
   embrace a digital-first method to information supply, focusing
   on progressive, agile platforms to raised serve modern
   audiences. As a part of this transition, the tv information
   programme will conclude on 13 December 2024, enabling the
   organisation to ship impactful and accessible information
   content material tailor-made to evolving viewers preferences. Te Ao
   Information shall be out there on the Te Ao Information app or on-line at www.teaonews.co.nz.

Wanting
Forward:

As Whakaata Māori strikes ahead, the
organisation stays dedicated to delivering significant
content material that displays and celebrates te ao Māori. The
outcomes from the 2023/24 annual report spotlight the
transformative affect of its storytelling[2]:

• 65%
  of Māori viewers report that their whānau have elevated
  their reo Māori utilization via Whakaata Māori
  content material.
• 60% of Māori viewers elevating tamariki in
  te reo worth Whakaata Māori tamariki content material for supporting
  their reo journey.
• 66% of rangatahi Māori (18-29
  years) really feel extra assured embracing their Māori identification
  via Whakaata Māori content material.
• 66% of non-Māori
  viewers report a higher understanding of Māori tradition and
  views via Whakaata Māori
  content material.

These outcomes show the facility of
this work in fostering connection, understanding, and
cultural pleasure amongst audiences. The Wai Whakaata Realignment
ensures that the organisation is positioned to construct on
these achievements, enhancing its capability to achieve and
encourage extra individuals via progressive, digitally targeted
platforms.

Whakaata Māori shall be making no additional
touch upon the Wai Whakaata Realignment.

About
Whakaata Māori:

Whakaata Māori is a statutory
entity devoted to selling te reo Māori, tikanga Māori,
and Māori tales via progressive and impactful media.
As a cornerstone of Aotearoa New Zealand’s cultural
identification, it continues to rejoice and join audiences
domestically and globally.

[1]
Kua tiria te Pūrongo ā-Tau 2023/24 ki www.whakaatamaori.co.nz

[2]
The 2023/24 Annual Report is now out there on-line www.whakaatamaori.co.nz

© Scoop Media